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Deadly Deception
Deadly Deception juxtaposes GE's rosy "We Bring Good Things To Life" commercials with the true stories of workers and neighbors whose lives have been devastated by the company's involvement in building and testing nuclear bombs. These tragic stories are answered by the inspiring activism of the GE Boycott, a grassroots campaign run by corporate accountability organization, Corporate Accountability International, to pressure GE out of the nuclear weapons industry. Nine months after this powerful video won an Academy Award in 1992, the corporate giant did indeed pull out of the deadliest business of all. Ideal for classes on business ethics, advertising, environmental issues, the arms race, media literacy, and community organizing.
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About Debra Chasnoff |
 Debra Chasnoff is an Academy Award-winning documentary filmmaker whose work has fueled progressive social-change movements in many fields. She is a the executive director at GroundSpark, formerly Women's Educational Media, and co-creator of The Respect for All Project, a program that produces media and training resources to help prevent prejudice among young people.
Her Respect for All films include: Let's Get Real (2003; director/producer), a powerful documentary about young teens' experiences with name-calling and bullying in which youth speak up about racial tensions, anti-gay taunting, sexual harassment and much more; That's a Family! (2000; director/producer), which looks at family diversity from a kids' perspective, and was screened at the (Clinton!) White House and been embraced by scores of national children's advocacy, education and civil-rights organizations; and It's Elementary - Talking About Gay Issues in School (1996; director/producer), which was hailed as "a model of intelligent directing" by International Documentary and has served as a catalyst for schools all over the world to become more proactive in addressing anti-gay prejudice in the classroom.
In 2007, Chasnoff directed It's STILL Elementary, a retrospective look at why It's Elementary was originally produced, the response it drew from the conservative right, and the impact the film has had on the national safe schools movement and some of the original students who appeared in the film.
Chasnoff's other film credits include the Oscar-winning Deadly DeceptionGeneral Electric, Nuclear Weapons & Our Environment (1991; director/producer), a crucial component of a successful international grassroots campaign to pressure GE out of the nuclear-weapons industry; Homes & Hands - Community Land Trusts in Action (1998; co-director), which is used extensively to inspire local communities to explore new models of creating permanently affordable housing; Wired for What? (1999; director/producer), part of the PBS series Digital Divide about the push to computerize education; Choosing Children (1984; director/producer), which explored the once seemingly impossible idea that lesbians and gay men could become parents; One Wedding and a Revolution (2004:Director/Co-producer), captures the frantic days leading up to the bold political decision of San Francisco mayor Gavin Newsom to start issuing marriage licenses to gay and lesbian couples.
Chasnoff serves on the national advisory board for Frameline, the San Francisco International Lesbian and Gay Film Festival, and Jewish Voices for Peace. She is a graduate of Wellesley College and lives in San Francisco with her two school-age children, who have been the inspiration for many of her films.
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